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| UPDATED: 2006-07-06 |
 Angry Customers Get Even With Video And Blogs 
By: Andy Beal 2006-07-06 The Washington Post looks at how upset customers are no longer content to tell their neighbor, they're out to tell the world with videos and blogs. Link: looks at "This has been a wake-up call for these companies," she said. "The day where you send a little letter to the CEO is over. In the age of technology, you have to be even more careful of how you treat your customers because you don't know where they're going to go. Now everything's out in the open." There's no doubt that voicing your complaint via a blog, is a powerful option right now (hence companies asking us to monitor their reputation). That said, it will be interesting to see at what point we start tuning out those that complain via their blog. After all, it takes less than 5 minutes to create an anonymous blog and make-up negative stories about a company. There's no accountability and often no clue as to the perpetrator. Via Jeremiah. View All Articles by Andy Beal About the Author: Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian. You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com. |
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