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| UPDATED: 2006-04-05 |
 McClatchy Papers Borrow Internet Strategy 
By: David Utter 2006-04-05 The company purchased Knight Ridder with a combined deal of cash, stock, and debt assumption worth $6.5 billion, and they look like they plan to make some of that back by taking a Google-like approach to the web. MarketWatch's Bambi Francisco wrote about McClatchy's (NYSE:MNI) foray into the Internet. The company's newspaper unit has begun testing out a simplified look and feel for local search. Sites they have launched include Triangle.com, Southsound.com, and Sacramento.com. Triangle focuses on North Carolina's "Research Triangle" cities and best demonstrates the Googlesque approach to local search. McClatchy exec Christian Hendricks told MarketWatch that Southsound and Sacramento would probably end up resembling Triangle, which is to say they will resemble Google too. --- Tag: McClatchy Add to | DiggThis | Yahoo! My Web | PreFound.com Bookmark IFN now - 
View All Articles by David Utter About the Author: David Utter is a staff writer for InternetFinancialNews and WebProNews covering technology and business. |
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