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| UPDATED: 2006-04-05 |
 Apple Puts The Dual Boot In Nasdaq 
By: David Utter 2006-04-05 2,359.78 was the figure on the Nasdaq board at the closing bell today, topping yesterday's close by a 14.39 margin. Apple (NASD:AAPL) helped kick the Nasdaq index higher today. The company announced its Boot Camp software public beta, which will permit people to install and boot the Windows XP operating system as well as Mac OS X on a single Intel-based Mac. The news pumped shares of Apple up to 67.21 at today's close. After-hours trading at press time nudged that higher to 67.40. Other index news saw the S&P add 5.63 to close at 1,311.56, its best close since a May 21, 2001, finish at 1,312.83. The Dow Jones industrial average rose 35.70 to 11,239.55. Apple also has the benefit of trust among its US user base. A survey by the Forrester research firm reported by Macworld showed that consumer trust increased from 2003 through 2005 only in two brands: Apple and digital video recorder maker TiVo. There was a bit of disturbing news from Forrester regarding Apple and its brand identification with users of the company's iconic iPod media player, though: ...the researchers found a disconnect between the Apple Computer brand and the iPod.
"In our survey, iPod owners did not appear to identify with the Apple Computer brand, which could impede the so-called 'halo effect' that iPods might have on Mac sales," they said. --- Tag: Apple Add to | DiggThis | Yahoo! My Web | PreFound.com Keep up with IFN and bookmark us today - 
View All Articles by David Utter About the Author: David Utter is a staff writer for InternetFinancialNews and WebProNews covering technology and business. |
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