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Google Wants You To Forget Financial Forecast

By Andy Beal
Expert Author
Article Date: 2006-03-08

Coming soon to the Google store, their own Men in Black "flashy thing".

Yes, Google would like the entire industry to completely wipe from their minds the fact that they accidently posted internal projections for 2006.

The material, including a projection that Google's revenue will rise by about 55 percent this year to $9.5 billion...besides forecasting its revenue, Google indicated its robust profit margins might weaken this year as more its rivals try to lure away some of its advertising partners

While Google claims in its SEC filing "these notes were not created for financial planning purposes, and should not be regarded as financial guidance," you can't help think that they have to have some sliver of reliability.

Still, the good news is that their predicted $9.5 billion in revenue for 2006 is higher than even the most optimistic analyst.

More via AP.

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About the Author:
Andy Beal is President & CEO of Fortune Interactive a full-service interactive marketing agency specializing in search marketing and blog marketing. Considered one of the world's most respected interactive and search engine marketing experts, Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian. You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.