Yahoo CFO: The Sky Wasn't Falling
By Andrew Goodman
Expert Author
Article Date: 2005-04-20
Yahoo's Susan Decker talks to TheStreet.com about the robustness of the search advertising market.
Probably the most important trend she notes is the confidence gained as advertisers do a more careful job of measuring their returns. On the supposed dropoff in keyword pricing, she said:
"It's really hard to make conclusions by going out and sampling prices and keywords, which is something that happened last quarter. There was a bit of an intraquarter discussion and a little controversy over whether pricing was falling off or not."
Article: Yahoo! CFO Likes Ad Trends
About the Author:
Andrew Goodman is Principal of Page Zero Media, a marketing consultancy which focuses on maximizing clients' paid search marketing campaigns.
In 1999 Andrew co-founded Traffick.com, an acclaimed "guide to portals" which foresaw the rise of trends such as paid search and semantic analysis.
|
