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Should Google Buy Technorati?
By Andy Beal
Expert Author
Article Date: 2005-01-14
Russell Shaw of The Industry Standard thinks Google should buy blog-tracker and search engine Technorati.
Not a bad idea. As blogs continue to grow, they'll be a demand for services like Technorati and Feedster. I visit both each day and have RSS feeds coming in from both. Google is great for archived content, but both Feedster and Technorati kick butt when it comes to the freshest stuff.
From The Industry Standard:
"Google, they of the $52 billion market cap, needs that functionality in the blog search space. They should acquire Technorati, and then do the following:
*Keep Technorati as a distinct URL. Otherwise, pinging anarchy would rule, and that would suck.
*Set up a Blog tab on the Google home page, on the same line as "Web, Images, Groups," and so forth. That way, you can specify a search of Blogs rather than Web, Images, Groups, or even your desktop.
*If you perform just a plain ol' Web search, list the first few Blog hits above the Web hits, in summary form.
Yes, Google should buy Technorati. How about, now??"
About the Author:
Andy Beal is President & CEO of Fortune Interactive a full-service interactive marketing agency specializing in search marketing and blog marketing. Considered one of the world's most respected interactive and search engine marketing experts, Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian. You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.
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