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| UPDATED: 2010-06-11 |
 Global Online Advertising To Reach $61 Billion 
By: Mike Sachoff 2010-06-11 Global online advertising is on track to increase by 12.4 percent in 2010, to $61 billion, according to a new forecast by MagnaGlobal.  Paid search will continue to lead the in online advertising, increasing 16.5 percent to reach $29.8 billion this year.
"Google remains by far the global leader in Search, although a handful of other suppliers of search advertising are dominant in certain countries," Magna said in its report. "Unfortunately for Google, China and Russia - the fastest growing large markets for online advertising - pose a challenge for foreign-based search engines." Magna noted the "enormous influence-and profitability" of paid search increases the likelihood of government involvement in many countries in the years ahead, but that such actions are unlikely to constrain the medium's growth. All other forms of online advertising will account for $31.2 billion, up by 8.7 percent. "Other online advertising is much more diffused, with a handful of global portals, such as Yahoo and Microsoft, and many regionally strong publishers (often associated with print publications) capturing most of that sector's revenue," the report said. These trends should continue over the next five years, and Magna expects online advertising will grow by 11.7 percent in 2011 and by an average rate of 11 percent through 2015. About the Author: Mike is a staff writer for WebProNews. Visit WebProNews for the latest ebusiness news. |
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