Video Game Sales Dip In August

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Video Game Sales Dip In August

By: Mike Sachoff
2009-09-11

U.S. sales of video game hardware and software fell 16 percent in August to $908.7 million, the sixth consecutive monthly decline, according to the NPD Group.

Hardware sales dropped 25 percent from a year ago, while software sales were down 15 percent. One positive was sales of video game accessories increased 2 percent.

"The back four months of the year will have to be up 14% in aggregate for 2009 to come in flat in comparison to 2008 sales," said Anita Frazier, analyst, NPD.

Nintendo's Wii held onto to its top position as most popular console selling 277,400 units, although sales fell 38 percent.

Microsoft's Xbox 360 ranked second selling 215,400 units with sales up 10 percent due in part to a price cut. Sony's PS3 sales also rose 72 percent from July to 210,00 units due to a price cut as well.

"The price cuts implemented on the PS3 and 360 hardware already made an impact on unit sales, despite having been executed fairly late in the month," Frazier said. "It will be interesting to see the full impact of the new price points on September sales."

The top selling video game of the month was Electronic Arts "Madden NFL 10" for Xbox 360. "Madden NFL 10" sold 928,000 units for the Xbox 360, 665,000 units for the PS3 and 160,000 for the Playstation 2.

About the Author:
Mike is a staff writer for WebProNews. Visit WebProNews for the latest ebusiness news.


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