Ecommerce Spending To Rebound In 2010

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Ecommerce Spending To Rebound In 2010

By: Mike Sachoff
2009-03-06

U.S. ecommerce sales will decline for the first time this year, according to a revised forecast from eMarketer.

The firms revised forecast for ecommerce says consumers will spend 0.4 percent less online in 2009, falling to $133 billion.

"We're seeing a very sober picture - it's going to be rough this year," said Jeffrey Grau, a senior analyst at eMarketer told the New York Times. "However, maybe as early as next year, things will begin to pick up where they left off."

Grau says as the economy improves online sales will return to double-digit growth rates seen before 2008.

"The core Internet shopper is an affluent consumer. They're being hit now like everybody else, but we think once the economy improves, there will be a lot of pent-up demand and we'll see more spending," said Grau.

The ecommerce sales forecast for 2010 have online sales growing 9.8 percent for a total of $146 billion. By 2011 ecommerce sales are expected to be back to double-digit growth, growing 13.3 percent to $165.6 billion, according to eMarketer.

"The real contribution of the Internet may be people who research online and make store purchases that are influenced by their online research," said Grau.

"Our forecast is optimistic, because there are some economists saying it could be a lot worse this year."

View All Articles by Mike Sachoff

About the Author:
Mike is a staff writer for WebProNews. Visit WebProNews for the latest ebusiness news.


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