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| UPDATED: 2008-12-19 |
 Online Ad Spending A Safe Bet In 2009 
By: Mike Sachoff 2008-12-19 Online video ad spending is on track to increase by 45 percent in 2009 to reach $850 million, according to eMarketer Senior Analyst, David Hallerman.  There are two main factors to support this trend. First there will be an increase of professional video content online, primarily from TV networks, which creates a base for brand marketers.
The second reason is advertisers view online video as a cost effective way to reach their audience and spread their brand message. Search marketing spending will increase by 14.9 percent in 2009, to $12.3 billion. While search marketing is not recession-proof, Hallerman says it is recession-resistant. Because search is very measurable it will keep its place in many budgets and increase in others as advertisers look for a safe bet on return on investment. eMarketer forecasts steady growth in search advertising and online video advertising through 2013. Search advertising is set to hit $19.5 billion by 2013, while video advertising will reach $1.2 billion in 2010 and $4.6 billion in 2013. Total U.S. Internet ad spending will increase to $25.7 billion in 2009, an 8.9 percent growth rate, a more robust growth rate than nearly all other media. Overall online advertising spending is also set to increase through 2013. In 2011, online advertising will hit $32 billion and will jump to $42 billion in 2013. View All Articles by Mike Sachoff About the Author: Mike is a staff writer for WebProNews. Visit WebProNews for the latest ebusiness news. |
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