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| UPDATED: 2008-09-05 |
 Microsoft Launches $300 Million Ad Campaign 
By: Mike Sachoff 2008-09-05 Microsoft has launched its $300 million marketing campaign with the goal of improving the image of its Widows Vista operating system and to answer Apple's "Mac vs. PC" ads. 
The initial ad features comedian Jerry Seinfeld and Microsoft co-founder Bill Gates in a shoe store. The ad campaign was created by Crispin, Porter + Bogusky and is designed to spark conversation about the Windows brand. "Windows is entering a new chapter in our history," says Bill Veghte, Senior Vice President, Online Services & Windows Business Group. "We're renewing our commitment to consumers and working with our partners to deliver quality and value on the PC, across devices and across the Web." Windows Vista launched in 2007 and has since sold 180 million licenses but has been plagued by criticism that the operating system does not perform well and is difficult to use. Apple has been gaining market share against PCs in recent quarters. In the June quarter, Gartner said Apple accounted for 8.5 percent of U.S. computer shipments, an increase of 38 percent from a year ago. Microsoft said its marketing campaign is part of a long-term strategy to change the public's view of Windows, which includes having a retail presence in several hundred Best Buy and Circuit City stores staffed by Windows experts who will promote the benefits of the brand. So far the response to the initial ad campaign has been mostly negative with people saying it's not clear what Microsoft is trying to achieve and the commercial with Seinfeld and Gates is not funny. About the Author: Mike is a staff writer for WebProNews. Visit WebProNews for the latest ebusiness news. |
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