Online News Publishers Sustain Ad Pricing Levels

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Online News Publishers Sustain Ad Pricing Levels

By: Mike Sachoff
2008-08-22

News and technology focused online publishers were able to sustain ad pricing levels in August compared to the previous month while the rest of the industry showed significant decline, according to the PubMatic AdPrice Index, an industry wide measure of online ad network pricing for publishers.

Both news and technology site categories maintain some of the highest online advertising prices at $0.48 and $0.61 eCPMs, respectively

The news and technology vertical categories remained relatively flat, with news having the same average eCPM of $0.48 in July as it had in June and technology declined 3 percent from an average eCPM of $0.63 in June to $0.61 in July.

Gaming sites saw a significant decline of 34 percent, it is still viewed as one of the most profitable publishing sectors with an average eCPM of $0.53 in July.

Social media and entertainment have had the lowest overall performance for eCPM in the industry in the past month, falling to $0.19 and $0.23, respectively.

Over all decrease in eCPM was 25 percent from June to July.

"There's certainly a concern with online advertising because of the overall decline, and supporting data from other sources that shows this is a trend," said Rajeev Goel, cofounder and general manager of PubMatic.

"We're hopeful that some of the major events slated for the latter half of the year, namely the current Olympic games, presidential election, and the holiday shopping season, can trigger positive activity in online advertising."

About the Author:
Mike is a staff writer for WebProNews. Visit WebProNews for the latest ebusiness news.


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