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| UPDATED: 2007-08-16 |
 Microsoft Completes AQuantive Acquisition 
By: Nathan Weinberg 2007-08-16 Microsoft has finished its acquisition of aQuantive, so for the low price of six billion dollars, it now owns a major internet advertising firm. Microsoft completed the acquisition well ahead of Googles acquisition of DoubleClick, even though Googles went through five weeks earlier, because Google is facing a pretty concerned Federal Trade Commission and Congress. Microsoft is even leading some of the lobbying efforts, saying Googles actions are too anticompetitive, with no better evidence than its own giant, desperate purchase. (via Tamar) The FTC approved the acquisition only after shareholders of aQuantive voted to approve it. That vote took a real long time, all of six minutes. The shareholder approval isnt a surprise, considering the premium Microsoft is paying. Under the deal, Microsoft will pay $66.50 for every aQuantive share. Thats 85 percent more than the stocks closing price before the deal was announced. As he was headed down the elevator afterward, I asked shareholder McDonald what he liked about the deal. The money part, he said. Comments Tag: Microsoft, aQuantive Add to  Del.icio.us |  Digg |  Reddit |  FurlView All Articles by Nathan Weinberg About the Author: Nathan Weinberg writes the popular InsideGoogle blog, offering the latest news and insights about Google and search engines. Visit the InsideGoogle blog. |
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