Im Initiative Helps Messenger Grow

FREE IFN Newsletter

Im Initiative Helps Messenger Grow

By: Nathan Weinberg
2007-08-08

Windows Live Messengers Im Initiative, which allows Messenger users to add an icon directing a portion of advertising revenue...

... to the charity of their choice has contributed to the growth of Live Messenger. Over the four months of the program for which data is available, Messenger has been outpacing its rivals, enjoying growth of up to 8.7% a month, while Yahoo and AOL have combined for no more than 3.8% growth, according to ComScore numbers.

Of course, while Messenger is the winner, the charities are going to need some money from Microsoft to reach the programs goal:

In the 5 months so far over $35,000 has been raised, which is a pretty good total considering that only users in the US are able to raise money. However as each of the ten charities is guaranteed to received $100,000 at the end of the first year, this potentially leaves Microsoft another $900,000 or so to meet (based on the current rates).

Comments

Tag: Messenger

Add to

Del.icio.us |

Digg |

Reddit |

Furl

View All Articles by Nathan Weinberg

About the Author:
Nathan Weinberg writes the popular InsideGoogle blog, offering the latest news and insights about Google and search engines.

Visit the InsideGoogle blog.


Titan Quest Forum	Nintendo Wii	Graphics Forum
Halo 3 Forum	Mac Software