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| UPDATED: 2007-06-21 |
 Yahoo Acquires Some Rivals 
By: Jordan McCollum 2007-06-21 Yep, Yahoo acquires rivals . . . but Yahoo didnt swallow up Google and MSN. They bought Rivals.com, a college sports site. Rumors about this have been flying since April, and now it appears that theyve been confirmed. paidContent reports that the price was $100M, though the terms will not be officially disclosed. Jimmy Pitaro, Yahoo Sports General Manager, was naturally enthusiastic about the deal, stating that Rivals.com will perfectly complement Yahoo! Sports editorial coverage " the work of its 200 on-the-ground local writers, reporters, and publishers meshes well with what were doing at the national level. Pitaro also touched on the larger Yahoo issue: Oh, and by the way, for those of you wondering how our recent management changes will impact our media operations here in Santa Monica, this deal should give you an indication that were going full steam ahead.Oh, the whole company is going full steam ahead. But where are they going? via Comments View All Articles by Jordan McCollum About the Author: Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing. |
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