Google Press Releases Revenues Search

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Google Press Releases: Revenues & Search

By: Jordan McCollum
2007-06-21

Google Blogoscoped released an automated tool today that looks at word frequency in official press releases from Google ...

...over the last 8 years. Among the interesting charts that Philipp Lenssen shares on their blog are the relative popularities of terms like search, revenue, and blog in Google press releases.

What are the trends?

Blogs arrived on Googles press release radar in 2003 and peaked in 2005. They appear to be on their way back down now.

Revenues are being mentioned more frequently in press releases:

Of course, this increase could reflect anything from their public status to an actual increased emphasis on revenues. Search, on the other hand, is quite the opposite:

I have to admit that it does seem to indicate that Google is moving away from emphasizing search. That doesnt mean theyre not working on it just as hard, but I think this correctly indicates that there is a lot more going on at Google than search these days.

Like search, Yahoo has received fewer mentions in recent years as well. Ask enjoyed a moment in the sun in 2002, but MSN, Microsoft and Live search have never seemed to hold Googles attention.

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View All Articles by Jordan McCollum

About the Author:
Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing.


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