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Latest On Yahoo Shakeup

By: Jordan McCollum
2007-06-19

Rumors are flying thick and fast about what really happened in the Yahoo Shakeup. Was Semel forced out?

He says no. Is Yang really an interim CEO? He says no.

Susan Decker (yeah, I figured repeating that unfortunate quote once a week was enough) also announced that the level of management that she was just promoted from will be no more. Much of their December reorganization will be undone and department heads will be done away with.

paidContent has an audio recording of a conference call with Decker and Yang discussing the leadership changes. Decker says she things that Yahoo has become more integrated and competitive in the last year, and her reorganization will continue that trend.

What do you think? Will Yahoo truly head in a new direction with new leadership? And where should they head? Andrew Goodman had some interesting suggestions for Yahoos direction, among them:
* Acquire major businesses in local search, domain registration, etc.

* Partner with Microsoft and mobile providers.

* Reaffirm your commitment to search:

Finally, Im still waiting for you to implement my suggestion to make the home page just the plain search box for a month. What a great publicity stunt this would be. The worlds largest search company pulled that stunt starting in 1998. Cmon Jerry! August is Search Month for Yahoo! You can do it! Youre the Chief!
What do you think? Where should Yahoo go next?

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About the Author:
Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing.




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