Ask com On A Spending Spree

FREE IFN Newsletter

Ask.com On A Spending Spree!

By: Navneet Kaushal
2007-05-16

WSJ reports that IAC/InterActiveCorp (IACI.O) announced a spending budget of $100 million to familiarize web users and...

...everyone alike with their Internet media unit, Ask.com.

At the Reuters Global Technology, Media and Telecoms Summit in New York, Barry Diller, IAC Chairman and CEO said "We have a number of ways to tell people about Ask, its tools, and why it should be used (and) why you should make a change from Google. We'll spend this year probably, on media, close to a hundred million dollars to promote Ask," he said.

We have seen Ask.com take huge steps in reaching out to wider audiences with recent launches such as, "Edison Might Turn Things Around For Ask", Ask Launches GPS Powered Mobile Application. And the now popular information revolution.

Walter Mossberg, Wall Street Journal columnist even wrote, "In general, Ask's search-results pages are richer and better organized than typical Google results, and they give greater priority to content over ads".

Experts say after IAC purchased Ask.com for $2 Billion, the search engine portal has bettered itself even crushing AOL to become the fourth largest search provider in the US. An article at tetridia mentions Ask.com becoming a serious threat to the holy trinity of Google, Yahoo! And Microsoft.

Comments

Tag: Ask.com, Search Engine

Add to

Del.icio.us |

Digg |

Reddit |

Furl

View All Articles by Navneet Kaushal

About the Author:
Nav is the founder and CEO of PageTraffic, a premier search engine company known for its assured SEO service, web design and development, copywriting and full time SEO professionals.

Navneet has wide experience in natural search engine optimization, internet marketing and PPC campaigns. He is a prolific writer and his articles can be found in the "Best Articles" section of many websites and article banks. As a search engine analyst , he has over 9 years of experience and his knowledge is in application here.


Titan Quest Forum	Nintendo Wii	Graphics Forum
Halo 3 Forum	Mac Software