Make Money Using Web Analytics

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Make Money Using Web Analytics

By: Manoj Jasra
2007-04-26

Eric Enge over at Search Engine Watch wrote an excellent blog post talking about 9 ways to leverage web analytics to help grow your business.

Here are the main points that are addressed in Eric's Post:

1) Find out what search terms are converting
2) Find out how your landing pages are converting
3) Setup and Manage A/B and Multivariate testing
4) Use the Referrers report
5) Spot a missing long tail
6) Latent Conversion Tracking
7) Comparative Traffic Analysis
8) Competitor Search Term Analysis
9) Search Funnels

I'd like to add a 10th point of my own which is to segment absolutely everything. It's great to understand your conversion rates and most popular pages but you can really start making business decisions by segmenting those metrics by referring domains, keywords, regions, visitor segments and campaigns.

Read the entire post here: http://searchenginewatch.com/showPage.html?page=3625670

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About the Author:
Manoj has been working in the search engine marketing industry since 2002. He started out as a software developer but now provides in-depth web site analysis using web analytics.

http://www.enquiro.com

Manoj is also the author of Web Analytics World. Web Analytics is an essential component in developing a successful online campaign. Help convert visitors into customers by understanding them.


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