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| UPDATED: 2007-04-24 |
 Don't Worry About Performics! 
By: Nathan Weinberg 2007-04-24 Kris Jones, CEO of PepperJam, received an email from Stuart Frankel, president of Performics, regarding a blog post he had made speculating that Google would shut down Performics, an SEO firm acquired along with DoubleClick. Apparently, Performics is scared that all the speculation about what Google has in store for them is going to cost them clients:
I am writing in response to your recent post speculating that Performics is in the process of dissolving the company and terminating its employees. Your comments are false and are potentially damaging to Performics business and its employees. Since the announcement on April 13, 2007 that Google and DoubleClick have entered into an definitive agreement whereby Google has agreed to purchase DoubleClick, we have consistently and repeatedly communicated to our clients, publishers and employees that it is business as usual at Performics. Let me make this absolutely clear. We are not dissolving or shutting down or significantly altering the Performics business. To the contrary, we continue to actively build our core affiliate and search business units. In fact, we are currently recruiting for 25 open positions across all areas of Performics. In particular, our affiliate business has seen dramatic growth in 2007 and as a result, DoubleClick has accelerated its investment in this area of its business. We are a large supporter and participant in industry forums and we support an open and active dialogue regarding the affiliate marketing industry. Your comments are irresponsible and therefore I am requesting that you immediately retract them. We are proud of what we have accomplished thus far at Performics and look forward to aggressively and responsibly continuing to run and grow our business. Stuart Frankel President Performics All bolded text is mine. Several pretty strong words in there from Performics, the sort of emotionally charged response that you can usually count on as honest, so Id trust him at his word. Likely, Google has already told the Performics folks its plans for them, and those plans dont include shutting down Performics. (via Digg) Comments Tag: Google, Performics, Add to  Del.icio.us |  Digg |  Reddit |  FurlView All Articles by Nathan Weinberg About the Author: Nathan Weinberg writes the popular InsideGoogle blog, offering the latest news and insights about Google and search engines. Visit the InsideGoogle blog. |
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