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| UPDATED: 2007-04-20 |
Google Buys Video Conferencing Company
By: Andy Beal 2007-04-20 Theres just no stopping Google. Seriously, if youve bought into the idea that Google is not a threat to your business, its time to re-evaluate that position. Why so? Google has just announced their acquisition of Marratech, a video conferencing and collaboration company, which will now see them compete with the likes of WebEx. Heres how it works
And heres how it looks
And heres what Google has planned "As a company, we thrive on casual interactions and spontaneous collaboration. So were excited about acquiring Marratechs video conferencing software, which will enable from-the-desktop participation for Googlers in videoconference meetings wherever theres an Internet connection." And heres why you should be concerned. First, there goes any chance that Ill renew a subscription with GoToMeeting or sign-up for WebEx. Why? I already use GTalk, GMail and a host of other Google services. If they re-launch this with integration to existing Google services AND make the service free, why would I want anything else? Thats exactly why Google is making acquisitions that, at first glance, dont look like they fit within the companies mission to organize the worlds information. But look harder, and youll see that its building a suite of online services that will keep you glued to the Google brand. When its bringing in $1b+ per quarter in search revenue, it can afford to give these services away for free. If your business has any kind of online service, you should prepare your Google contingency plan, and pray that you never have to use it! Via Comments Tag: Google, Marratech Add to Del.icio.us | Digg | Reddit | Furl
View All Articles by Andy Beal About the Author: Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian. You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com. |
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