Big Advertisers Increase Search Spending

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Big Advertisers Increase Search Spending

By: Navneet Kaushal
2007-04-12

The search engine marketing industry is all set for growth owing to significant increase in spending by big advertisers.

According to MediaPost, Jupiter Research has found that companies with annual revenues exceeding $50 million plan to spend 25% more on search engine marketing. While these advertisers form a significant 26% of total advertisers, another 28% of advertisers will be spending 11% to 25% more.

According to the report, these positive anticipations dont have much to do with marketers realizing the potential of search. In fact, the higher spending is because of keyword inflation, complex campaign management and methods of tracking the success of search engine marketing.

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Tag: Google, MediaPost

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About the Author:
Nav is the founder and CEO of PageTraffic, a premier search engine company known for its assured SEO service, web design and development, copywriting and full time SEO professionals.

Navneet has wide experience in natural search engine optimization, internet marketing and PPC campaigns. He is a prolific writer and his articles can be found in the "Best Articles" section of many websites and article banks. As a search engine analyst , he has over 9 years of experience and his knowledge is in application here.


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