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Yahoo Panama Bags Viacom Ad Deal

By: Navneet Kaushal
2007-04-11

Yahoo! New ad serving system Panama bagged a big catch today, reports Market Watch.

Yahoo! has entered into a multi-year agreement to provide all the advertising for Viacom's Web sites, including sponsored search and contextual ads.
    The agreement shuts Google out of at least 33 of Viacom's most-important online entertainment sites, including MTV.com, VH1.com, Nickelodeon.com, comedycentral.com and BET.com. Financial terms of the deal, which could be expanded to 140 more sites, were not disclosed.
Just last month Google was sued by Viacom for copyright violation. Actually this decision of Yahoo! has not raised many eyebrows as Google would have been the last option on Viacom's list.

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About the Author:
Nav is the founder and CEO of PageTraffic, a premier search engine company known for its assured SEO service, web design and development, copywriting and full time SEO professionals.

Navneet has wide experience in natural search engine optimization, internet marketing and PPC campaigns. He is a prolific writer and his articles can be found in the "Best Articles" section of many websites and article banks. As a search engine analyst , he has over 9 years of experience and his knowledge is in application here.




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