Microsoft Google To Serve Ads DoubleClick Being Courted

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Microsoft & Google To Serve Ads: DoubleClick Being Courted

By: Navneet Kaushal
2007-03-28

Threadwatch reports that DoubleClick, an online advertising firm, is in talks with Microsoft for a sale while Google is planning to launch similar service within months. This hot new area is of serving advertisements even when the company is selling them.

According to a Wall Street Journal report, the New York based company has engaged Morgan Stanley for finding a buyer and exploring stock market listing options too. The company was bought by private-equity firm Hellman & Friedman in 2005 for $1.1 billion and is now quoted at $2 billion.

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Tag: Google, Microsoft, Doubleclick,

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About the Author:
Nav is the founder and CEO of PageTraffic, a premier search engine company known for its assured SEO service, web design and development, copywriting and full time SEO professionals.

Navneet has wide experience in natural search engine optimization, internet marketing and PPC campaigns. He is a prolific writer and his articles can be found in the "Best Articles" section of many websites and article banks. As a search engine analyst , he has over 9 years of experience and his knowledge is in application here.


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