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| UPDATED: 2007-03-01 |
 Microsoft Took A Look At Buying Revver 
By: Nathan Weinberg 2007-03-01 Greg Sandoval reports that last month Microsoft met with executives from video sharing site Revver... ...looking to see if an aquisition of Revver would make sense. Microsoft is strongly producing its own MSN Soapbox service, which has been very well received, but Revver has a system for inserting and tracking advertisements within videos.  Microsoft decided not to pick up Revver, but it does show they are looking into bringing in some advertising technology from the outside to help out Soapbox, possibly because they haven't developed, or are having trouble with their own system. Soapbox has some excellent technology, but providing a way for uploaders to make some cash could be a nice hook, especially if they tap the advertiser base of MSN AdCenter. Also, Revver's userbase, while nowhere near YouTube', would provide a running start to Soapbox as it tries to compete. Comments Tag: Microsoft, Revver Add to  Del.icio.us |  Digg |  Reddit |  FurlView All Articles by Nathan Weinberg About the Author: Nathan Weinberg writes the popular InsideGoogle blog, offering the latest news and insights about Google and search engines. Visit the InsideGoogle blog. |
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