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| UPDATED: 2007-01-24 |
 WSJ Reviews Yahoo!'s Panama Migration 
By: Navneet Kaushal 2007-01-24 Search Engine Land has reported on a detailed article in the Wall Street Journal regarding reviews and opinions on Yahoo!'s earnings call. Links: Search Engine Land has reported, Wall Street Journal, Yahoo!'s earnings call The positive comments on experiences with Panama platform migration include: Chris Wallace, vice president of media for search-marketing firm iCrossing Inc., whose clients include Coca-Cola Co., says, "Our experience has been positive, in part because we do a significant amount of due diligence prior to migration" to the new system. Veronica Muth, a marketing coordinator for Telogis Inc., a fleet-management services and software firm in Costa Mesa, Calif., that spends about $3,000 a month on Yahoo search ads, agrees about the experience. "The migration process was easy," says Ms. Muth, who attended a Yahoo seminar about the upgrade for advertisers last week.
Search Engine Land also reports: Rob Montalbine says technical glitches prevented the Hawthorne, N.J., relocation-services company where he is Internet-marketing manager from accessing Yahoo's search-ad system for most of three days after its upgrade. "With an aggressive search-marketing campaign and matching budget, three days is a millennium," says Mr. Montalbine, whose company buys ads linked to 14,000 keywords through Yahoo and at times has spent more than $7,000 monthly on search ads.
Comment Tag: Yahoo Add to  Del.icio.us |  Digg |  Reddit |  FurlView All Articles by Navneet Kaushal About the Author: Nav is the founder and CEO of PageTraffic, a premier search engine company known for its assured SEO service, web design and development, copywriting and full time SEO professionals. Navneet has wide experience in natural search engine optimization, internet marketing and PPC campaigns. He is a prolific writer and his articles can be found in the "Best Articles" section of many websites and article banks. As a search engine analyst , he has over 9 years of experience and his knowledge is in application here. |
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