Omniture Inc Purchases Instadia

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Omniture, Inc. Purchases Instadia

By: Manoj Jasra
2007-01-19

Leading European Web Analytics Provider, Instadia, has been acquired by Web Analytics Heavyweight Omniture Inc.

Links: Instadia, Omniture Inc.

Instadia's tools will be integrated into Omniture's platform and will give Omniture a stronger reach into the European Market.

Instadia ClientStep is the leading solution for controlling and optimizing web sites using real-time tracking, reporting and analytics. Instadia ClientStep delivers critical web intelligence by tracking and combining online behavior with visitor opinions to provide full understanding of your visitors' motivations and experience of your web site.

Will 2007 be the year where we'll see smaller Analytics firm get taken over by one of the Big 3 (WebSideStory, Omniture, WebTrends). Last year we did see quite a few alliances begin to develop between Analytics vendors and SEM Firms.

Source: http://www.techrockies.com/story/0007148.html

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Tags: Omniture, Instadia

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About the Author:
Manoj has been working in the search engine marketing industry since 2002. He started out as a software developer but now provides in-depth web site analysis using web analytics.

http://www.enquiro.com

Manoj is also the author of Web Analytics World. Web Analytics is an essential component in developing a successful online campaign. Help convert visitors into customers by understanding them.


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