Assessing Credibility of Google CBS Deal Rumor

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Assessing Credibility Of Google/CBS Deal Rumor

By: Navneet Kaushal
2007-01-15

MediaPost recently published a report stating that Merrill Lynch feels Google and CBS might announce a partnership.

Affirming the same MediaPost quotes, "Citing expectations that a major ad sales agreement with Google is imminent, securities firm Merrill Lynch reaffirmed its "buy" rating for CBS stock." In the beginning the partnership might involve radio ads, but after a period of time it may even involve payments for content of CBS on YouTube.

In the report MediaPost stated, "Cohen estimated that a Google deal to sell 10% of CBS Radio's advertising inventory would generate approximately $200 million in revenues and that the upside for CBS would be two-fold: 1) attracting new (likely smaller) advertisers to its platforms a la Google's experience with search, and 2) creating a more efficient sales model that reduces the friction/cost of selling advertising."

Read the full report.

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Tags: Google, CBS

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About the Author:
Nav is the founder and CEO of PageTraffic, a premier search engine company known for its assured SEO service, web design and development, copywriting and full time SEO professionals.

Navneet has wide experience in natural search engine optimization, internet marketing and PPC campaigns. He is a prolific writer and his articles can be found in the "Best Articles" section of many websites and article banks. As a search engine analyst , he has over 9 years of experience and his knowledge is in application here.


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