Yahoo to Reorganize Itself

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Yahoo To Reorganize Itself

By: Navneet Kaushal
2006-12-06

Yahoo! has announced reorganization of its structure and management in order 'to align its operations with its key customer segments...

...and more effectively leverage Yahoo!'s significant strengths to capture future opportunities for growth.'

Dan Rosensweig, Yahoo!'s chief operating officer will leave Yahoo! by the end of March. Susan Decker, Chief Financial Officer will now head the advertiser and publisher group. The technology group will now be headed by Chief Technology Officer Farzad Nazem.

Under the new structure, Yahoo! will have two customer-focused groups, each led by a senior, experienced operating executive, and a strengthened technology function headed by the chief technology officer. All three executives will report directly to Terry Semel. The groups are: Audience Group; Advertiser & Publisher Group; Technology Group.

From the Press Release: "We're moving aggressively to deliver the most possible value to our key customers - audiences, advertisers and publishers - and seize the major new opportunities we see ahead for the Internet," said Terry Semel, Yahoo! chairman and chief executive officer. "The Internet is continuing to grow and evolve at a rapid pace, and we're reshaping Yahoo! to be a leader in this transformation, just as we did successfully five years ago. Our strategy capitalizes on big emerging trends and leverages our core strengths in search, media, communities and communications. We believe having a more customer-focused organization, supported by robust technology, will speed the development of leading-edge experiences for our most valuable audience segments. In turn, we plan to drive growth and profitability by leveraging our deep audience insights to create a full-fledged advertising network, with a marketplace that meets supply and demand both on Yahoo!'s valuable owned-and-operated network and across the entire Internet."

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About the Author:
Nav is the founder and CEO of PageTraffic, a premier search engine company known for its assured SEO service, web design and development, copywriting and full time SEO professionals.

Navneet has wide experience in natural search engine optimization, internet marketing and PPC campaigns. He is a prolific writer and his articles can be found in the "Best Articles" section of many websites and article banks. As a search engine analyst , he has over 9 years of experience and his knowledge is in application here.


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