WebTrends Acquires SEO ClickShift

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WebTrends Acquires SEO ClickShift

By: Manoj Jasra
2006-12-06

Yesterday Web Analytics giant, WebTrends Inc. announced the purchase of online marketing company ClickShift.

Links: WebTrends Inc., ClickShift

This move should be very beneficial for WebTrends because they will be able to leverage ClickShift's expertise in online marketing. WebTrends will also be able to offer products and services which are part of a total online marketing solution. I find it very interesting that this move is so close to WebSideStory's partnership with SEMDirector. I wonder if Omniture will follow suit.

"As WebTrends evaluated its strategic options to offer our customers a leading online marketing optimization solution, it quickly became clear that marketers have many unmet needs in this area," said Greg Drew, CEO and president, WebTrends. "With ClickShift, we've found a perfect blend of deep online advertising expertise and innovative technology that solves fundamental challenges facing marketers. We're extremely pleased to welcome such a talented team to the WebTrends family."

Read the full press release here.

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Tags: WebTrends, ClickShift

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About the Author:
Manoj has been working in the search engine marketing industry since 2002. He started out as a software developer but now provides in-depth web site analysis using web analytics.

http://www.enquiro.com

Manoj is also the author of Web Analytics World. Web Analytics is an essential component in developing a successful online campaign. Help convert visitors into customers by understanding them.


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