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| UPDATED: 2006-11-27 |
 Google Remains In Lead, Specifics Confusing 
By: Nathan Weinberg 2006-11-27 All the major stats services have weighed in on market share in the search industry, and Google is (predictably) still holding onto a huge lead. Problem is, no one can agree how huge that lead is. Take a look at the basic rundown chart, courtesy of Search Engine Watch:
What's responsible for the differences? Well, some of it is philosophy. NetRatings counts Ask only as Ask.com, not other Ask properties (like Excite, iWon, MyWay.com and My Web Search), which is why their numbers are smaller. HitWise appears to be giving almost all of AOL's market share to Google (since Google powers AOL.com), giving AOL almost no presence. Still, that doesn't account for all the difference. If, somehow, someone caught up to Google, and we were relying on these numbers, we'd be (to use a comic book phrase) spit out of luck. On the same day we'd see three different articles: SurprisingCompetitor.com Dethrones Google
SurprisingCompetitor.com and Google Neck-and-Neck Google Extends Lead Over SurprisingCompetitor.com Who the hell are we supposed to believe? Someone please give me a reason to pick one over the other (I'm a fan of Hitwise, since they have the best blog, but that's neither here nor there), so we can just declare a winner. The one thing to watch: According to comScore and HitWise (and NetRatings, if they counted everything), Ask.com pulled ahead of AOL in September, taking fourth place. Nice! SEW's got lots of charts and analysis, going back an entire year. As Greg Linden points out, Microsoft just keeps losing market share. Why? Comment Tag: Google Add to  Del.icio.us |  Digg |  Reddit |  FurlView All Articles by Nathan Weinberg About the Author: Nathan Weinberg writes the popular InsideGoogle blog, offering the latest news and insights about Google and search engines. Visit the InsideGoogle blog. |
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