Omniture Buys 9 Patents from IBM

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Omniture Buys 9 Patents From IBM

By: Manoj Jasra
2006-07-27

"Omniture, Inc. a provider of online business optimization software, revealed the recent purchase of nine patents...

from IBM related to inventions and technology in the Web analytics, business optimization and behavioral targeting area."

Link: Omniture

Source: http://www.tradingmarkets.com/tm.site/news/BREAKING%20NEWS/321863/

This brings Omniture's total to 136 (patents they own or have access to). It will be interesting to see how Omniture incorporates some of these patents into current technologies such as Sitecatalyst, SearchCenter and Discover. Or maybe they have plans of developing something brand new.

Tag: Omniture, IBM

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About the Author:
Manoj has been working in the search engine marketing industry since 2002. He started out as a software developer but now provides in-depth web site analysis using web analytics.

http://www.enquiro.com

Manoj is also the author of Web Analytics World. Web Analytics is an essential component in developing a successful online campaign. Help convert visitors into customers by understanding them.


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