Google s Cost Per Action Model for AdSense

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Google's Cost Per Action Model For AdSense

By: Andy Beal
2006-06-22

Reports are surfacing that Google is offering a new CPA model for AdSense publishers. I'm not an AdSense user...

... so perhaps someone else can answer the following question.

Link: Reports

Will Google share the CPA value for each advertiser? They don't currently share the CPC with AdSense publishers, but surely, if you intend to select ads to show on your web site, you'll need to know how much per action an advertiser is willing to pay.

And, where are the advertisers coming from? Which advertisers are testing this CPA network?

Tags: Google

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View All Articles by Andy Beal

About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.


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