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Google = 7-Eleven?

By: Nathan Weinberg
2006-06-07

eWeek, looking at Google Spreadsheets, has a shocking (yet shockingly accurate) summation of Google's ambitions.

Link: eWeek
It's not for Fortune 500 companies yet. So is Spreadsheets any kind of competition for the incumbents in this space, namely Microsoft?

The answer seems, for now, to be that Google continues to prove with its actions it's shaping up to be a kind of 7-Eleven of office desktop software, which is likely to pose little immediate impact on Microsoft's cash cows.
Ouch.

I wonder if Larry Page and Sergey Brin, working on their PhDs and creating genius algotithms, building a company by hiring geniuses, bucking all the trends and innovating in so many ways, ever thought they'd be called "the next 7-Eleven". That is the sort of comparison that needs to give you pause and maybe consider that you are totally blowing one of the greatest opportunities since AOL fell apart.

The fact is, Google has a product that the entire internet loves and lives on. They had incredible popular and media support. They had incredible support from Wall Street. But what have they done to show they are interested in doubling their success? Or tripling it? Where is the ambition at Google?

Google's problem stems from its culture. The founders have done everything in their power to instill a startup-like culture, one that produces innovative products for little money, and very quickly. Problem is:

* Startups don't make money

* Google needs billions, not small thinkers

Does anyone think Google is developing anything that will make the billions Microsoft Office pulls in? Office is Microsoft's number two product, selling billions every year. How in the hell will Google Spreadsheet ever make Google billions of dollars? Where is the big idea from Google? Where is the new market? Where is the category killer?

Why doesn't Google think big?

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About the Author:
Nathan Weinberg writes the popular InsideGoogle blog, offering the latest news and insights about Google and search engines.

Visit the InsideGoogle blog.




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