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| UPDATED: 2006-05-19 |
 Ditch Expensive , Invest In People 
By: Andy Beal 2006-05-19 Avinash Kaushik has some good advice for companies looking to get the most out of their web tool. Link: good advice Ditch the expensive subscription and instead hire a dedicated person to analyze the data. Avinash suggests a 6-part recovery plan for those of you blowing money on Ominiture, WebTrends, HBX etc. Steps include ditching your high-cost and instead getting a free Google account. Then? ...Cancel the contract with your favorite expensive vendor and take that $50k or $100k or $200k and: 1) Hire a smart analyst for between $50k to whatever maybe your areas great salary 2) Put the rest of the money in your pocket. Sound advice. We install GA for all of our clients, and it's the first place we examine when trying to determine the success of a campaign. DiggThis Technorati: View All Articles by Andy Beal About the Author: Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian. You can read his internet marketing blog at Marketing Pilgrim and reach him at [email protected]. |
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