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| UPDATED: 2006-05-18 |
 AOL Acquires Lightningcast... 
By: Andy Beal 2006-05-18 According to CNET, AOL has acquired Lightningcast, an online-advertising company that specializes in the placement... ...of streaming video and audio content. The company plans to merge it with its existing Advertising.com subsidiary. Link: CNET In addition to video and audio advertising creation and insertion, Lightningcast also handles ad campaign management and results reporting. AOL has had a working relationship with Lightningcast since 2002 and has used its services for AOL Radio, AOL Video and In2TV ventures. Add to | DiggThis | Yahoo! My Web Technorati: aol, Lightningcast View All Articles by Andy Beal About the Author: Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian. You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com. |
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