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AdSense Currency Conversion Error

By: Nathan Weinberg
2006-05-04

JenSense writes about how Google got the currency conversions wrong for some AdSense publishers.

Link: JenSense

Basically, they got it backwords, turning an (example) .884-to-1 conversion into a 1-to-.884. Whoops.
Some publishers are affected more than others in how the exchange rate was reversed. Canadians, for example, had theirs affected when AdSense calculated 0.884 CDN = 1 US instead of 1 CDN = 0.884 US. This would result in publishers receiving $88.40 CDN instead of the expected $112.70 CDN for every $100 earned, resulting in a loss of $24.30 CDN for each $100 US earned. In Sweden, the resulting exchange rate mixup resulted in publishers receiving only 2% of their earnings.
Gotta watch out on those exchange rates. Imagine if it was one of those 3,000,000,000-to-1 conversions!

Obviously, Google's handling the problem, so nobody loses money.

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About the Author:
Nathan Weinberg writes the popular InsideGoogle blog, offering the latest news and insights about Google and search engines.

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