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| UPDATED: 2008-12-05 |
 Be Weary If You're On Google’s Fringe Services 
By: Andy Beal 2008-12-05 While Google may be the darling of the tech industry, its not immune to the worsening economic conditions"aka the recession. A share price of just $275 is all the proof you need. The Wall Street Journal takes a close look"aka one long article that includes everything weve covered over the past few months"at how Google is battening down the hatches. you rely on any of Googles fringe services, you should be concerned about this: So with the U.S. economy in a recession, Google is ratcheting back spending and cutting new projects. We have to behave as though we dont know whats going to happen, says Google Chief Executive Eric Schmidt. The company will curtail the dark matter, he says, projects that havent really caught on and arent really that exciting. He says the company is not going to give an engineer 20 people to work with on certain experimental projects anymore. When the cycle comes back, he says, we will be able to fund his brilliant vision. Google has already pulled the plug on Lively and SearchMash"easy decisions considering they had no momentum"but what about the other non-search offerings? If your business relies on anything outside of Googles core offerings"search, ads and apps"then you might want to consider a back-up plan. Google could pull the rug at any time. What service do you think Google will shut down next? Comments Tag: Google Services Add to  Del.icio.us |  Digg |  Reddit |  FurlView All Articles by Andy Beal About the Author: Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian. You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com. |
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