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| UPDATED: 2008-07-18 |
Yahoo Calls Microsoft Actions Stupefying
By: Jordan McCollum 2008-07-18 I think I've made a terrible mistake. Somehow, by using every clich in the book, I think I just guaranteed that I'll always ...be the one covering Microsoft/Yahoo/Google deal news. Well, today we'll go with mixed sport metaphors. Mixing metaphors is even more fun than just using them! Okay, so let's hit one out of the park, shall we? There's a new letter to Yahoo shareholders today"from Yahoo itself. It's quite long, and since I've been working on synopses today, I'll go ahead and Dearest Stockholders, Carl Icahn and Microsoft are spitballin' you. Meanwhile, we're still out running suicides for you: trying to lead in search and display advertising, gearing up out Google deal, tapping into our Asian assets, and staying open for a deal that will provide real benefits. Let's go through Icahn's plays:
Look, this just isn't the guy you want calling the shots around here. He's not even a good teammate for Microsoft"other than the fact that neither of them can settle on a single game plan:
Look, we all know Microsoft's in the clinch, even more than we are. They're not exactly in the position to take us to the big dance. Meanwhile, we, your board (the underdogs!), continue to play a good, clean game:
When it comes down to the wire, vote for us. We're the ones who will be loyal to our For the love of the game, Roy & Jerry To me, the most astounding parts of the letter are the offer to sell for $33/share and calling Microsoft's actions stupefying (though they do have a point, I could definitely see Microsoft saying the same thing). What do you think? Comments About the Author: Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing. |
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