Google to Pay Yahoo 1 Billion per Year

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Google To Pay Yahoo $1 Billion Per Year?!?

By: David Szetela
2008-05-02

According to this article in MediaPost, Yahoo may begin serving Google AdWords ads on a broader scale than their joint recent test...

...which could result in Yahoo eventually earning up to $1 billion per year. Besides being a good move for Yahoo and us AdWords advertisers, its possible the increased revenue projections will have an impact on the increasingly juicy-to-watch takeover battle Microsoft is mounting - rumored to go hostile today.

Itll be interesting to see what this Google-Yahoo news/rumor will do to Yahoos stock price - and Microsofts bid

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Tag: Google AdWords, Yahoo

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About the Author:
Online advertising expert David Szetela is Owner and CEO of Clix Marketing, one of the few agencies that focuses exclusively on pay-per-click (PPC) advertising, managing and optimizing clients Google AdWords, Yahoo! Search Marketing and Microsoft adCenter advertising campaigns. His articles on PPC advertising have been published in Search Engine Land, MarketingSherpa, on his company's blog, in his weekly Content Advertising column published by Search Engine Watch, and in the SEW blog. He is a frequent speaker at Search and Advertising industry events like Search Engine Strategies, PPC Summit and MarketingSherpa Summit.


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