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Apples Brand Jumps 123% - Google Still On Top

By: Manoj Jasra
2008-04-23

BrandZ (Millward Brown) has released its annual report of the top 100 hundred brands in the world and without surprise Google comes in...

...on top again this year having a brand value of over $86 Billion dollars. Apple had the largest increase (in the top 10) from last year, going up 123% to $55 billion dollars. Blackberry had the greatest overall (top 100) increase with a 390% climb to just over $13.7 Billion dollars. Here's the top 15 from the BrandZ report:

BrandBrand Value $MChange %
Google86,05730%
General Electric71,37915%
Microsoft70,88729%
Coca Cola58,20817%
China Mobile57,22539%
IBM55,33565%
Apple55,206123%
McDonalds49,49949%
Nokia43,97539%
Marlboro37,324-5%
Vodafone36,96275%
Toyota35,1345%
Wal-Mart34,547-6%
Bank of America33,09215%
HP29,27817%

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About the Author:
Manoj Jasra has been in the search marketing industry since 2002 with Enquiro Search Solutions. His role as the Director of Technology at Enquiro involves him developing strategic relationships with technology vendors, overseeing web analytics and designing cutting edge solutions for clients. Manoj's background in software development and experience in search marketing/web analytics gives him the ability to provide strategic consultation throughout the entire online marketing process.

Manoj's blog, Web Analytics World focuses on insight in Search Marketing, Blogging, Web Analytics and Technology; it is also one of the top read web analytics blogs. You can frequently find Manoj's writing at popular marketing publications.


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