Apples Brand Jumps 123 Google Still on Top

FREE IFN Newsletter

Apples Brand Jumps 123% - Google Still On Top

By: Manoj Jasra
2008-04-23

BrandZ (Millward Brown) has released its annual report of the top 100 hundred brands in the world and without surprise Google comes in...

...on top again this year having a brand value of over $86 Billion dollars. Apple had the largest increase (in the top 10) from last year, going up 123% to $55 billion dollars. Blackberry had the greatest overall (top 100) increase with a 390% climb to just over $13.7 Billion dollars. Here's the top 15 from the BrandZ report:

Brand	Brand Value $M	Change %
Google	86,057	30%
General Electric	71,379	15%
Microsoft	70,887	29%
Coca Cola	58,208	17%
China Mobile	57,225	39%
IBM	55,335	65%
Apple	55,206	123%
McDonalds	49,499	49%
Nokia	43,975	39%
Marlboro	37,324	-5%
Vodafone	36,962	75%
Toyota	35,134	5%
Wal-Mart	34,547	-6%
Bank of America	33,092	15%
HP	29,278	17%

Comments

Tag: Apple, Google

Add to

Del.icio.us |

Digg |

Reddit |

Furl

About the Author:
Manoj Jasra has been in the search marketing industry since 2002 with Enquiro Search Solutions. His role as the Director of Technology at Enquiro involves him developing strategic relationships with technology vendors, overseeing web analytics and designing cutting edge solutions for clients. Manoj's background in software development and experience in search marketing/web analytics gives him the ability to provide strategic consultation throughout the entire online marketing process.

Manoj's blog, Web Analytics World focuses on insight in Search Marketing, Blogging, Web Analytics and Technology; it is also one of the top read web analytics blogs. You can frequently find Manoj's writing at popular marketing publications.


Titan Quest Forum	Nintendo Wii	Graphics Forum
Halo 3 Forum	Mac Software