Yahoos Sweetheart of the Week AOL

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Yahoos Sweetheart Of The Week: AOL

By: Jordan McCollum
2008-02-19

News Corp & Yahoo? Soooo last week. The pairing du jour, according to Silicon Alley Insider, is Yahoo & AOL. While clearly not...

...a strategic move to overtake Google, the merger could be a good thing according to the Insider:

"Yahoo and AOL should merge: AOL has some valuable assets"AIM, ICQ, mail, premium properties, MapQuest"but it has no place in the current portal wars. To stay relevant, AOL needs to combine these assets with one of the other players, and the Yahoo combination makes the most sense."

However, as the Insider points out as well, a deal between Yahoo and AOL couldnt take the place of a Microsoft/Yahoo deal. Like the News Corp deal, an AOL deal would be severely lacking in cash, especially compared to Microsofts offer.

As I said last week, Yahoos desperate casting about for any other offer only makes them look . . . well, desperate. Not exactly the place you want to be in to avoid a hostile takeover. What would the shareholders prefer"an undervalued $29 a share or AOL?

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About the Author:
Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing.


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