Did Yahoo Buy Bebo for 1 Billion

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Did Yahoo Buy Bebo For $1 Billion?

By: Andy Beal
2008-02-13

TechCrunch is reporting rumors"for the umpteenth time"that social network Bebo has been acquired for $1 billion. While TCs betting on Google...

... it wouldnt surprise me in the slightest to see Yahoo as the buyer.

Yahoo desperately needs to reinvent itself"which likely means ditching its search aspirations and focusing on its huge network of users. At this time, nothing would be a better shot in the arm than to emerge as a huge social network"something it can do with an acquisition of Bebo.

It would also give current investors an alternative path to consider alongside the option of simply hosting a fire sale. It would also make any hostile takeover bid by Microsoft a lot tougher to achieve.

OK, so the odds favor a Google acquisition. But when you consider Yahoos desperation here, the popularity of Bebo, and the fact that Yahoo only recently signed an exclusive advertising deal with Bebo, it might be worth a little wager.

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Tag: Yahoo, Bebo, social networking

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About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.


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