Yahoo Acquires Video Platform Maven Networks

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Yahoo Acquires Video Platform Maven Networks

By: Andy Beal
2008-02-12

Subscribers of the Marketing Pilgrim Link Blog would have spotted a rumor two weeks back that Yahoo had acquired online video publisher...

...Maven Networks.

Today, Yahoo confirms the $160 million acquisition.

Yahoos press team tells us its a win for both publishers and advertisers.

"For publishers:

Video monetization services, allowing publishers to take advantage of Yahoo!s display sales force and advanced technologies to help them maximize their video advertising dollars.

For advertisers:

More inventory and more diverse choices, both on Yahoo! and across its growing network, increasing audience reach and creating a more appealing advertising experience for consumers."

Along with Mavens easy-to-use video publishing platform, Yahoo picks-up the companys network of media clients which include Fox News, Sony BMG, CBS Sports, Hearst, Gannett, Scripps Networks, and the Financial Times.

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About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.


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