Steve Ballmer s Internal E Mail Spills the Beans

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Steve Ballmer's Internal E-Mail Spills The Beans...

By: Navneet Kaushal
2008-02-04

... on Yahoo! Acquisition! An internal email from Microsoft's Chief Executive to the employees makes things crystal about the company's plans...

...to go ahead with the acquisition. Tech Crunch has posted the complete letter from Ballmer.

Here's how it reads:

Today, I am very excited to announce that Microsoft has made a proposal to acquire Yahoo!. This announcement represents a big opportunity for Microsoft, and is the next major milestone in our companywide transformation to embrace online services, search, and advertising.

Estimates and strategy, This year, online advertising is a $40 billion business. It will grow to $80 billion by 2010 and will continue to increase in the years beyond. This market provides a significant growth opportunity for Microsoftand by joining with Yahoo!, we will take the next step toward becoming a major search destination and social platform for consumers."

Who is he alluding to here? well create a company that is in a much better position to compete against an increasingly dominant player in this market. And where's Microsoft now headed I outlined in my quarterly strategy email last week, we grow by anticipating new areas where software has the greatest potential to create opportunities.

The tone of the complete letter is upbeat and the tone seems to talk as if the deal has already taken place.

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Tag: Yahoo Acquisition

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About the Author:
Nav is the founder and CEO of PageTraffic, a premier search engine company known for its assured SEO service, web design and development, copywriting and full time SEO professionals.

Navneet has wide experience in natural search engine optimization, internet marketing and PPC campaigns. He is a prolific writer and his articles can be found in the "Best Articles" section of many websites and article banks. As a search engine analyst , he has over 9 years of experience and his knowledge is in application here.


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