Google and Publicis Groupe Buddy Up

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Google And Publicis Groupe Buddy Up...

By: Navneet Kaushal
2008-01-24

...to Improve Advertising. In an announcement on Wednesday Google Inc. and Publicis Groupe have made known their collaboration...

...to enhance advertising technology. The duo have already been working together for about a year now, albeit furtively. The partnership it seems is now headed towards even more projects and a talent exchange and training scheme as well.

While Google is often looked upon with suspicion by advertising agencies and has even earned a moniker of a "frenemy" from the WPP chief executive, Sir Martin Sorrell, it is the first announcement of this kind of partnering with advertising agency.

"We are excited about the progress that's been made and about the initiatives already under way,..Google, for example, has established a dedicated global account team for Publicis Groupe, the first of its kind with a global advertising groupPublicis Groupe has been given access to various early-stage advertising technologies. Publicis Groupe is sharing with Google its wealth of agency experience know-how." The two companies stated in an internal memo to Publicis Group staff.

While Google has no plans to enter advertising, both the companies expect that this collaboration will help improve efficiency and efficacy of ad campaigns and media planning.

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About the Author:
Nav is the founder and CEO of PageTraffic, a premier search engine company known for its assured SEO service, web design and development, copywriting and full time SEO professionals.

Navneet has wide experience in natural search engine optimization, internet marketing and PPC campaigns. He is a prolific writer and his articles can be found in the "Best Articles" section of many websites and article banks. As a search engine analyst , he has over 9 years of experience and his knowledge is in application here.


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