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| UPDATED: 2008-01-09 |
 Yankee Research Predicts Record Label... 
By: Bruce Houghton 2008-01-09 ...Marginalization. The Yankee Group used CES to share an analysis showing two fundamental shifts are driving the music industry - digitization and... ...direct-to-consumer transactions. As a result, Yankee says, US recording revenue has plummeted 25% or more since peaking at $14.6 billion in 1999. Over the course of the next several years, Yankee Group anticipates that music industry revenue will begin to stabilize in the US, though at a lower level than previously seen. By the end of 2007, digital music revenue in the US grew to $1.98billion, and will reach $5.34 billion by 2012. However, artists will increasingly keep the lion's share of this revenue as record labels become marginalized. The report offers solutions: * Abandon DRM; embrace watermarking: Record labels can't escape DRM, but by embracing watermarking, they will make it completely transparent to consumers. * Leverage Anywhere Consumers: Record labels should encourage consumers to become legitimate distribution channels themselves and enable them to profit from it. * Promote PC, not the phone: Wireless carriers must aggressively push the PC rather than the phone as the digital music distribution channel. The PC dominates music downloads. Comments Tag: digital music sale Add to  Del.icio.us |  Digg |  Reddit |  Furl
About the Author: Bruce Houghton is a 25 year music industry veteran who owns booking agency Skyline Music and the tour marketing company Skyline Innovations. http://www.hypebot.com |
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