Online Holiday Spending for 2007 over 29B

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Online Holiday Spending For 2007: Over $29B

By: Jordan McCollum
2008-01-08

comScores results from last years holiday season are in: the US spent over $29 billion in online holiday shopping. This is up 19%...

...over last years total.

Monday, December 10 stayed the highest single day total, keeping its Green Monday title. However, unlike last year, the trend wasnt successively higher-spending Mondays starting with Cyber Monday and ending with Green Monday. This years top ten highest single-day totals:

Day Dollars Spent (Millions)
Monday, December 10 (Green Monday) $881
Tuesday, December 11 $819
Thursday, December 6 $803
Wednesday, December 5 $798
Tuesday, December 4 $776
Wednesday, December 12 $754
Monday, December 3 $753
Friday, December 7 $734
Monday, November 26 (Cyber Monday) $733
Thursday, November 29 $733

While three of the top ten days are Mondays, there are also two Tuesdays, two Wednesdays, two Thursdays and a Friday. It doesnt look like day of the week is extremely predictive of the spending for that day.

Another interesting note: the latest day in the list, December 11, is two weeks before Christmas. Im betting (as I always have) that most of us are not willing to risk our gifts arriving too late when shopping online.

Despite the fact that no single day from 2006 could make this years top 10 list, its not all good news. Chicken-Little"types will eagerly note that, while this years holiday spending is up 19% over last years, this is slower than 2006s growth over 2005 (26%). Look out, the eCommerce sky is falling. Again.

Comments

Tag: comScore, Green Monday

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About the Author:
Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing.


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