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| UPDATED: 2008-01-02 |
 FTC Drafts Online Advertising Privacy Principles 
By: Nathan Weinberg 2008-01-02 After approving Googles mega-billion dollar purchase of DoubleClick, the Federal Trade Commission has drafted a set of privacy... ...principles for behavioral targeting in online advertising. The seven page document (PDF) addresses the need for transparency, consumer control of their information, privacy statements, user choice in having their information collected, secure storage of personal info, limited data retention periods, consent to changes in privacy policies, consent to using sensitive personal data in targeted advertising, and non-advertising uses of tracking data. Comments Tag: Google, FTC, DoubleClick Add to  Del.icio.us |  Digg |  Reddit |  Furl About the Author: Nathan Weinberg writes the popular InsideGoogle blog, offering the latest news and insights about Google and search engines. Visit the InsideGoogle blog. |
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