Microsoft Zune up 299 Hitwise

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Microsoft Zune Up 299% - Hitwise

By: Manoj Jasra
2007-12-28

Hitwise announced that the market share of visits to the Zune website (http://www.zune.net/) jumped 299 percent on Christmas Day 2007...

...(December 25, 2007) versus Christmas Day 2006 as new Zune owners visited the website to sign up for a new account and download software. In addition, the market share of visits to Zune.net showed an increase of 392 percent when comparing Christmas Day 2007 to the previous day.

There was significant growth in traffic for Zune.net on Christmas Day, but iTunes remained the predominant download site with a market share over 6 times larger than Zune.net. The total market share of visits for Zune.net reached 0.09 percent on Christmas Day, as opposed to the market share of visits to iTunes which reached 0.68 percent.

Additionally, the market share of visits to the iTunes website (www.apple.com/itunes ) jumped 339 percent on Christmas Day 2007 (December 25, 2007) from the previous day as new iPod owners went online to download iTunes. The Apple Store was the ninth most visited website in the Hitwise Retail Index on Christmas Day 2007 and the market share of visits to the Apple Store (store.apple.com) showed an increase of 169 percent when comparing Christmas Day 2007 to the previous day.

Online Holiday Shopping Update:

* The Hitwise U.S. Retail 100 Index chart shows that visits to the websites within the Index were down 10 percent for the week ending Dec. 22, 2007 versus last week (Dec. 15, 2007). U.S.traffic is up 16 percent compared to the same week last year (Dec. 23, 2006).
* Amazon.com was the most visited website within the Retail Index last week, receiving 12 percent of U.S. visits.
* Walmart.com received the second-most visits with eight percent. Shopping.com, Dell.com and Macys.com were the biggest gainers for the week, as their websites traffic increased 34, 18 and 18 percent respectively, compared to the previous week.
* The Nintendo Wii and Uggs were again the most popular product search terms sending visits to Shopping and Classifieds websites for the week ending Dec. 22, 2007. The terms "wii", "nintendo wii", "uggs" were the top three product searches. Nintendo Wii and Ugg have consistently been the top searches this holiday season. The iPod made a strong showing this week as that product could have been a favorite last minute gift for many.

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Tag: Zune, Hitwise

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About the Author:
Manoj Jasra has been in the search marketing industry since 2002 with Enquiro Search Solutions. His role as the Director of Technology at Enquiro involves him developing strategic relationships with technology vendors, overseeing web analytics and designing cutting edge solutions for clients. Manoj's background in software development and experience in search marketing/web analytics gives him the ability to provide strategic consultation throughout the entire online marketing process.

Manoj's blog, Web Analytics World focuses on insight in Search Marketing, Blogging, Web Analytics and Technology; it is also one of the top read web analytics blogs. You can frequently find Manoj's writing at popular marketing publications.


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